Saanj is the lovechild that speaks Bundelkhandi with an accent. Founded by Aashmika Jain, alumni of London College of Fashion, Saanj was conceived as a brand that interweaves Indian ethics with international aesthetics. The intent behind Saanj was to epitomize the Indian woman and her endeavors.

Saanj started off as an expression for the women who always find their hearts wandering back to their roots, for those who find every little occasion to don a suit, drape a chunni and bask in all their Indian glory. We aimed at contemporizing Indian wear, one outfit at a time.

And after dressing up the lady for the occasions, we wanted to manifest our designing to pep up her routine. We attempt to let the playfulness of our minds exude from our designs and get to you.

An Indian woman is all about balance, and we pursue to attain the same in Saanj. A little bit of this in that with a little bit of that in this. We at Saanj hope that we help you embrace your inner goddess, after all, life is a party, so dress like it!